Thanks to the efforts of my media-obsessed little sister, last week I had the opportunity to sit in the studio audience of The Colbert Report, Comedy Central’s often gut-busting spoof on the conservative political pundit show. The guest: actor Sean Penn. His affront to the Reagan-looking Colbert: writing (and reading) a poem condemning President Bush for our involvement in Iraq.

What twisted the TV host’s tighty whites most of all was the actor’s metaphor for Bush’s sins: “soiled and blood-soaked underwear.” To settle the score, Colbert challenged Penn to a “Meta-Free-Phor-All” moderated by former U.S. poet laureate Robert Pinksy. Watching this all being filmed wasn’t nearly as exciting as its implications. Colbert & Co. looked like wooden actors from my seat, I was dying of thirst (no water allowed), hungry, and needing to use the ladies’ room.

But as I tried to point out to my screaming sibling, they were promoting poetry during National Poetry Month. Colbert actually quoted Pinksy, who even took a silly swipe at Robert Frost. This had to be good for what often seems like a dying genre, though I couldn’t find any evidence of sales spikes for Pinky’s The Inferno of Dante. LJ’s Barbara Hoffert, a great supporter and writer of poetry herself, would have been proud. For her take on the best poetry of 2006, click here—and keep poetry promotion going all year long.